Role: Creative Director/Creative Technologist
Contribution: Idea, Direction, Tech

Coke Glass AR adventures was a collaboration between Coca-Cola and McDonald’s, was activated across APAC and brought an innovative AR experience to life. Each year, the two brands join forces to release a limited-edition set of Coke glasses. For this campaign, each glass was paired with a distinct personality, which we brought to life through six unique and engaging AR games.

The experience was accessible via image markers spread across various media, including McDonald’s tray mats, newspapers, and even billboards, turning everyday items into interactive portals into the Coke Glass world. People across Asia competed for the top spot on the leaderboard by scanning the markers, challenging each other and enhancing the excitement around the campaign.

This creative fusion of technology and branding resonated widely, earning the campaign several advertising awards for its innovative approach and audience engagement.