We helped Adidas envision what it could be like to further democratise access to creativity by extending their Maker Lab into virtual space using AR technology.

In this innovative environment, consumers could engage in a unique experience where they could virtually paint on the latest Adidas drop, allowing them to express their individuality and artistic flair. This immersive journey culminated in the opportunity to receive a personalised pair of sneakers, tailored to their designs and preferences. Extensions to the idea included a sophisticated projection mapping that not only enhanced consumer interaction with the brand but also made the VR content visible in a novel way to the physical world, thereby making it more inclusive and accessible to a broader audience.

Furthermore, we explored the concept of minting the sneaker as an NFT, providing a digital asset that could not only be showcased but also flexed online, thereby merging the physical and digital realms of fashion and creativity into a cohesive and groundbreaking experience.